Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. Upon further review, however, the country's most popular racing series has a reason to be concerned. Its a great viewership opportunity. Last year, Indys start time was 1 p.m. Get the best reports to understand your industry. This text provides general information. They are included along with social media engagement, streaming, and the like. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. I probably would have been in a different position if the rights deal came up in 2018. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . The news sort of heads downhill from there. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. Coming off the 2021 season, how would you assess where NASCAR is at in the television landscape, the ratings NASCAR has earned and the direction NASCAR is headed regarding its next contract? Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for NASCAR will for sure be even better next year. So that's a positive viewership increase of 2%. Get in touch with us. The last TV deal NASCAR negotiated in 2013 was a record television deal for NASCAR. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. These Are The Reasons Why NASCAR Is Losing Fans - HotCars NASCAR - Statistics & Facts | Statista Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. Chart. The media landscape has evolved over the course of the last eight years. Statista. Are you interested in testing our business solutions? Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made?

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