Working with an external branding agency can give you a fresh look at your old and new brands. Take a look at this short video from Kias new logo unveiling. Unsurprisingly, the reactions were energetic with a lot of praise, but also a large amount of criticism from all over the political spectrum. Use our free tool to get your score calculated in under 60 seconds. css: '', Join 200,000 marketing managers and subscribe to Revenue Weekly! Using Social Media to Inform Mergers If youve followed this tech giant, you know that its social content is far and few between, so when it happens, you notice. When it comes to external communication, plan something special. Save animals. became the design inspiration. // How to roll out a successful rebrand on social media This refers to: Before you announce the rebrand to the world, start with internal communication so that all employees and business partners are up to speed. How Scalia Law School Became a Key Friend of the Court 7 Steps to Effectively Rebrand Your Company's Social Media You can capitalize on this common societal desire by giving your Thanks to our extensive international experience in both B2B and B2C, we can help you organise and execute every single element of your rebranding. This is called seeding and it involves planting seeds in your customers mind that you are going to be changing and that its going to be great. We use cookies to enhance your experience. Many of your followers will miss it if you only share it once or twice. Some of them may be asked about journalists and other interested parties about the recent rebranding process make sure they know what to say about it. If you have pre-set social media templates, like for posts for sales or ads, ensure you change them to coordinate with your brands new look. Dont be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. Social media branding done right: Airbnb. All the additional elements should be stored in accompanying files, e.g., Excel sheets. Joy holds a degree in Studio Art and Graphic Design Fromthe University of Maryland. Most brands fail to incorporate new technologies fast enough, but Dominos pizza has not only managed to do just that but also stay ahead of the curve by constantly innovating their mobile ordering experience. Also have assets Most companies will keep their original profile because theyve garnered a following on it. There are a lot of options, but make sure to make it fun. Her work has been featured on the cover of Anne Arundel County Bridal Guide, in Washingtonian bride and groom, and published in numerous national blogs such as Style Me Pretty, Brunettes Boards, and 100 Layer Cake. Visual Storytelling Trends That Will Shape The Future For Marketers. If you find that your brand doesnt reflect your companys values, mission, market, and purpose, you should realign it so that it fits with your goals. Note that Facebooks founder talks about the companys new mission. What you really need to focus on is that your current customers understand what is going on, and that they are willing to come along on this ride with you.
